Sugar! (right now it has two stores in Budapest, one in the 4th district and the one seen above in the 6th district, on Paulay Ede street) prides itself in being the city's first design confectionery. The mastermind behind the project is Eszter Horvath, whose parents were already in the sweets trade, so she decided to do something else, and studied design, then brought these two together and Sugar! was born. The environment is frantic with colour, the cakes are carefully selected to match a theme (now, it is New York and superheroes) but beware- they are sweet of the you got run over by a truck of hazelnut mousse then were drowned in a pool of caramel and dowsed in pure chocolate sauce type. For those dreaming of some lighter treats, they have a selection of pies and fruit rice and some pretty good shakes and juices.
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